Businesses have learned that it pays to be associated with special events. Whether it's a client appreciation lunch, a workshop for business owners, a fun run or a fashion show, hosting an event is a great way to help attract new customers, cement relationships with existing customers and build buzz about your products or services. Hosting an event can be a daunting task. There is a lot involved in pulling an event together, but don't let that scare you off. Karen Farrow, of Celebrated Events, explains the strategy behind a successful plan. The meeting is open to women business professionals and entrepreneurs.