Diversity in the Marketplace: The ABC's of the XYZ's

  • 10 Mar 2016
  • 11:30 AM - 1:00 PM
  • Dutch's Daughter, 581 Himes Avenue, Frederick, MD 21703


  • Checking out WBN for the first time. Enjoy our member pricing of $25 per meeting.

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Diversity in the Marketplace
The ABC’s of the XYZ’s
Presented by Lisa Hammer and David Newman, Leadership Techniques, LLC

Welcome to the multi-generational environment of 2016! We are experiencing a historically unique era of generational diversity, backgrounds, style trends and purchasing preferences. Compounded by the rapid pace of technological advancement, the impact on business is enormous.

Who has the money? How can we attract a multi-generational buyer-base? How can we simultaneously appeal to baby-boomers, gen-xers, and millennials? What new demands will gen z place on us?

The era of instant gratification and immediate communication means that customer service needs to be the number one priority for every business because in this new era a dissatisfied customer has the capability to broadcast instantaneously, before you’ve even had a chance to recognize the problem!

Guest presenters, Lisa Hammer and David Newman from Leadership Techniques, LLC, will show you how the impact that this culture of generational diversity is having on our business environment and the techniques needed for business survival. Both Hammer and Newman are PMI-certified Project Management Professionals (PMP) with over 30 years experience.

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